It’s a massive honor and thrill to be involved in the live release of Paul McCartney’s performance at Citi Field in New York City. Topspin played a role in the online marketing and distribution of his latest project titled Good Evening New York City. With 33 songs spanning over 2 and a half hours of live music, this release is a great collection of Beatles, Wings, and solo classics. There are two premium physical packages in addition to the digital audio and video options: a Standard Edition with a dual CD live album plus DVD of the performance and a Deluxe Edition with an additional Bonus DVD of McCartney’s performance on top of the Ed Sullivan Theater along with the documentary, “Good Evening People.”
Here’s a video of the show with Paul playing “Highway” off of his project with Youth in the .
Good Evening New York City shows McCartney in action, and it’s a real treat. We get to hear his stories about Hendrix, Lennon, and the making of “Blackbird”, a much revered guitar classic. It’s makes you smile to see Paul have so much fun on stage. It’s a special night as The Beatles played Shea Stadium in 1965 to the biggest rock show ever at the time, and when Citi Field opened up this summer on the site of the old Shea Stadium, they asked Paul to perform the stadium’s first show. The magic is clearly in the air reminiscent of the 1965 performance as the camera beautifully captures the sea of eager fans across the colossal new stadium. Download the free “Highway” video and get an MP3 of “Let Me Roll It” from the show. Just enter your email below, and a link to download the music will arrive in your inbox.
Much has been said of the impact and influence Paul and the Beatles have had on today’s music culture. I have looked up to them as innovators, activists, and songwriters since I was young enough to appreciate music. This release was one of the most exciting and rewarding projects I have had the privilege of working on at Topspin. The best part of the whole project, however, was the way my team rose to the occasion when Scott Rodger, Paul’s manager, asked us if we could configure a Topspin purchase flow that only accepted American Express. Amex approached Scott with a special offer for their card members where they would receive a bonus exclusive track from Paul McCartney if they used their Amex card. It all sounded like a great idea, except Topspin didn’t have an Amex only option in our purchasing system. When I went to the team to ask them if it was possible, I didn’t get an, “are you kidding me?” reaction, but rather an eager, genuine willingness to make it happen. In seven days the Topspin engineering and QA team pulled if off. . Purchase with your Amex card exclusively and get the bonus track, “(I Want To) Come Home,” from Paul McCartney. Kudos to the Topspin team for over delivering and doing so ahead of time. It’s a true honor to be working with a legend like Paul McCartney and his awesome team (Scott, Lisa, Ruth, Nancy), and also with the team at Topspin who reacted to this Amex challenge with a keen passion to eagerly serve our artists. I feel blessed all around. Thank you.