NBC Press Here TV Interview

I finally got around to watching the interview I did on NBC’s Press Here TV. It was filmed and broadcast in early November 2014, but I only saw the clip today. Thank you Aunny Delarosa for hooking it up. I enjoy talking about the things I love and am interested and do so publicly at conferences and on TV. I’m not a fan of watching it back, however. So I didn’t get around to seeing it and then forgot about it until now. This segment is about Taylor Swift pulling her music off Spotify. It was a short-term financial strategy that probably resulted in $1M+ in total incremental revenue for her last release, but it cost her a lot in terms of potential new fan exposure on Spotify. Ultimately it was annoying to her existing fans on Spotify since so many are now denied her music. Ironically, the massive amount of publicity this issue got in the press drove much awareness about Taylor Swift’s new album and introduced her to new audiences through traditional media. It may have been the best marketing move of her release. It was fun doing the session and sharing a car ride back to the city from San Jose with Josh Constine and Christina Farr.

 

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