May 2015

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Steingold Music delivered some incredible weirdness and brilliance with a recent submission into Fluence. I am so happy to share the magic of TinderHoe. It may make you laugh and ponder. The video footage synching to the beat back and forth is tight and fun. It doesn’t get boring because the song keeps lifting and new footage keeps us laughing.

From the first images through to the end, I was riveted. I had to watch it several times to understand it, and even now I’m not sure I completely do. It made me laugh at us as a society. It will probably have the same effect on you. At times it felt like the trash-TV factory of Maury Povich, but I don’t mind a getting a bit dirty in the trash TV to crack up to deftly stitched weirdness with a good beat.

It was so much fun, Joe Fernandez tweeted it out to Sean Rad the CoFounder of Tinder.

 

I had the awesome opportunity to meet the creator Jason Steingold in Santa Monica this week and learn more about TinderHoe. Maury Povich’s day time talk show has a straight but sad formula that works. He brings in troubled couples who are going through the challenges of raising an unplanned child and then manufactures the drama on the show. At the end of the session the paternity results reveal if the guy is in fact the father of the child. If the the result is negative, the father erupts in a “daddy dance.” This is a thing. Steingold brilliantly and imaginatively weaves this into a unique and fun journey. These “almost-daddies” can bust a move, and some of the antics are pretty hilarious and just plain silly. The audience members are a trip too clapping away with abandon and no shame. I hope this gives you as much joy as it gave me.