Pandora Music Makers Launch AMPcast

AMPcast logo

It’s a good day for artists on Pandora. Today, my Music Maker team at Pandora released an exciting new product called AMPcast where artists can record a message on their mobile phone and send it through their Pandora app directly to their fans. AMPcast is part of the Artist Marketing Platform (AMP) that our awesome team manages at Pandora.

AMPcast lets artists craft more spontaneous, timely, and fun messages. They can attach an image from their phone to their audio message and place it before or after a specific song if they choose. One of the coolest things about this feature is the personal context that artists are giving to their music. Hearing the story and meaning of their songs in their own voice makes me appreciate their music more.

Artists can also use AMPcast to easily promote whatever is important to them. Each message can have a CTA link to click through to a tour announcement, a specific show, a new release, a boxed set, a friend’s creative project, a personal/social/political cause, or just about anything they care about. Since these messages are authentic and coming directly from the artists, it doesn’t feel like an interruption or an ad, but rather an enhancement to the way I’m connecting to the artists’ music. The fan engagement of AMPcast artist messages are also off the charts – orders of magnitude on a completely different level than an ad with click-throughs as high as 18% for new music releases and close to 10% on tours and show announcements. See the press-release for more details. As artists capture their fans genuine interest with these messages, they will be able to materially impact their bottom line with this level of fan interest.

AMPcast is groundbreaking and unique to Pandora. It’s particularly exciting given the massive number of artist-to-fan connections in Pandora. There have been over 65 Billion Thumbs on songs from Pandora listeners to date, and each one is a preference statement that lets us target the right artist message to the most interested fan. More than 100M active listeners tune into their favorite stations on Pandora every quarter and most of them are in the US. What better time to speak to a fan than when they’re listening to your music? It’s all about intent and context. Given the magnitude of Pandora’s audience, it’s no exaggeration to say that we’re building the most powerful Artist Marketing Platform on the planet, and there’s much more to come.

Check out the video here for AMPcast below, and if you’re interested in trying it out when the Beta is more widely available, sign up here.


Light the Night, Tracey Chattaway

Stumbled on a beautiful song, Light the Night by Tracey Chattaway. She composes wonderful, lush, cinematic soundscapes.The textures and layers to this joyous progression are sublime. I’ve been listening to it in the evenings frequently to unwind from an intense day. Sometimes I listen to a double dose when I need it. There some inspiring and highly motivational parts to this song. It’s a sweet instrumental that makes you feel like the night is indeed lighted. Well done Tracey Chattaway.

Cradle Me Germany — Lucien Dante

I saw a share from Hugh McIntyre on my Twitter feed. It was a video someone submitted to him on Fluence. It’s as a cool, trippy, chill tribute to Germany and Berlin. I dug the groove, vibe, and nature of the song. Timing is everything. I may have missed this interlude if I didn’t catch that share from Hugh. It makes me think we should have more ways in Fluence to surface up great tunes to more curators who would appreciate.

Germany Cradle Me…there’s a life inside you gave to me.

The imagery and soft tones of the video spoke to me. Maybe it got to me in the right frame of mind. I was just speaking about Berlin earlier in the evening with Nazlee at Beckie and Mark’s place in the Mission. My time in Berlin was special. I look forward to going there again. I hope you have a chance to visit and experience the culture and beauty of Germany.

UPDATE: video was taken down. I redirected to SoundCloud.

Hotel – Todd Michael Schultz

Todd Michael Schultz submitted this amazing track Hotel to Fluence and sent it to me directly. I’ve listened to it many times, shared it on twitter and facebook, and now I’m blogging it for posterity. I’m a huge fan of this track. It’s got a great “hotel” metaphor for life and relationships, and the songwriting is tight. The song arcs nicely and definitely has a summer style anthem sound to it. I can see a mass of people singing this out load. I had a chance to meet Todd Michael Schultz during one of my trips to LA and was psyched to see the man behind the song. Super solid all the way around. I hope you enjoy as much as I did. Can’t wait to see it live in full production.

 

TinderHoe

Steingold Music delivered some incredible weirdness and brilliance with a recent submission into Fluence. I am so happy to share the magic of TinderHoe. It may make you laugh and ponder. The video footage synching to the beat back and forth is tight and fun. It doesn’t get boring because the song keeps lifting and new footage keeps us laughing.

From the first images through to the end, I was riveted. I had to watch it several times to understand it, and even now I’m not sure I completely do. It made me laugh at us as a society. It will probably have the same effect on you. At times it felt like the trash-TV factory of Maury Povich, but I don’t mind a getting a bit dirty in the trash TV to crack up to deftly stitched weirdness with a good beat.

It was so much fun, Joe Fernandez tweeted it out to Sean Rad the CoFounder of Tinder.

 

I had the awesome opportunity to meet the creator Jason Steingold in Santa Monica this week and learn more about TinderHoe. Maury Povich’s day time talk show has a straight but sad formula that works. He brings in troubled couples who are going through the challenges of raising an unplanned child and then manufactures the drama on the show. At the end of the session the paternity results reveal if the guy is in fact the father of the child. If the the result is negative, the father erupts in a “daddy dance.” This is a thing. Steingold brilliantly and imaginatively weaves this into a unique and fun journey. These “almost-daddies” can bust a move, and some of the antics are pretty hilarious and just plain silly. The audience members are a trip too clapping away with abandon and no shame. I hope this gives you as much joy as it gave me.